This weekend I met with a new client whose wardrobe was really disjointed. She had a lot of clothing but felt like she was in a style rut because her classification balance was off. She was oversaturated in the dress department and and underdeveloped in blouses and knits. Getting dressed for anything casual or business casual was impossible because she didnt have anything to wear with her bottoms. She was in a cereal-with-no-milk situation and wanted to remedy it ASAP.
While sorting through her closet I noticed a large number of items that had the tags still attached, most of which were purchased over a year ago. When asked about each unworn item her comment was that a salesperson or another customer said it looked good on her so she felt compelled to purchase. Almost all of the items looked similar to things she already owned (and wore) and were unnecessary to her assortment. This colossal misuse of funds was the result of a classic case of BUI.
If you feel like your wardrobe is disjointed and are having a difficult time getting dressed, try to approach shopping in a more strategic manner. Do not let yourself be influenced to purchase something by someone who has no idea of what you already own. Instead, identify the items or categories that you need to complete your assortment and shop for only those pieces. Filter out unnecessary items by asking yourself a series of practicality-related questions. If you can’t think of five ways to wear the item or already own something similar, move on and spare your wardrobe the hangover.
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