If it feels urgent, it’s not spiritual

I had a client interaction the other night that was particularly meaningful for me given my initial motivation to found Ali Call Consulting and create a safe space for clients to build healthy shopping habits. At 11pm, she was zealously sharing links to handbags like her life depended on having the perfect crossbody bag for summer, determined to purchase before the clock struck midnight . I’...

Spring Trends for the Ladies

If there is one thing I have learned over the past 39 years, it’s that, In life, it is important to be selective. Spring ‘19 fashion trends are no exception. Logo mania, shark chic and an overabundance of bike shorts are flooding the runways, leaving those born before 1980 wondering if fashion houses are abandoning them completely. Not to worry, there is still plenty of inspiration for traditio...

In with the New

2019, I am ready for you. After spending the better part of 2018 focused on getting my new home finished and furnished and, consequently, covered in paint, I only got dressed on days that I was client facing. All of other days I used the housework as an excuse to wear sweatpants and a baseball hat. After all, who has time for real clothes and make-up when there is a kid to acclimate, a house...

Happy New Year!

On this first day of 2019, I’d like to take a moment to reflect on the past year and honor all of the amazing work that my clients have done. From my top executives conquering the boardroom to my busy mamas optimizing their time, my pre-teen learning to define her personal style, and everyone in between, your commitment to yourselves and your trust in my support is the reason I became a stylist...